If you are a marketer, you should be asking yourself if you are providing your target audience with the content they need. According to recent statistics, 54% of consumers are demanding more branded video content from their favorite companies, and 55% of people immerse themselves in video content thoroughly. If as analysts, we predict that by 2021 most IP traffic will be made up of video content, then video truly cannot be ignored.
Video marketing can give your target market a more personal and authentic view of your brand – especially if you share personal stories about the development or progress of your business. We’ve listed some reasons why you should start using video marketing to grow your audience and promote your brand today.
1.More consumers are watching videos: Video content has become extremely relevant in today’s marketplace. Right now, YouTube is the second-biggest search engine globally right after Google. Approximately 1.9 billion people use YouTube – that’s almost 1/3rd of all internet users and represents over a billion hours of video watched daily.
Brands that are focusing on videos as a way to increase website traffic and sales conversions have found that YouTube is a great platform to reach young and old customers alike. It all comes down to the quality of the content you’re producing. The numbers don’t lie: YouTube has over 1 billion users in general, which translates to one-third of all internet users globally! These users watch more than 6 billion hours of videos across YouTube every month. With so much traffic, it pays for brands to produce quality content in exchange for Google’s top search engine rankings.
2.Video complements any business marketing strategy: As video continues to become one of the most popular ways to present products and services, you can start thinking about whether or not your current marketing strategy is fully utilizing these opportunities. Video can enhance your business marketing strategy by helping promote your products or services more effectively.
3.Optimized videos are easily found by Google: There’s no doubt about it – video is a highly effective marketing tool. And when you use videos to sell your products and services, you will stand out. However, if you’re going to be using videos for your business purposes, you need to make sure that you have a few guidelines at hand so that you are aware of how to optimize your videos effectively for search engines. Ensure that you are aware of these fundamentals when you create a video.
4.Videos can be used to assist with branding and increasing consumer trust: Videos can be a personal and highly engaging way of relaying important information quickly. When used in conjunction with text (such as that appearing on blogs, news sites or social networks), it may be easier for companies to communicate helpfulness and approachability.
5.Using video marketing can be the difference between staying relevant or not: Customers appreciate businesses who keep up with the latest trends. It shows they have a finger on the pulse of what’s going on around them and are not just trying to stick to certain standards of business because that’s how it has always been done.
6.Effective way of selling online: When it comes to selling your product online, the most important factor is good marketing. The best way to achieve this is by taking advantage of all available online tools. Online video advertising has become more popular in recent years, and with platforms such as Google video becoming more well-known, more marketers are focusing on using video as a key part of their strategy. And this is for a good reason, given that more people are becoming familiar with seeing these videos used correctly in advertisements related to their hobbies and interests. So, it is crucial that you leverage this to better promote your product.
7.Live-streaming is getting increasingly popular by the day: Facebook Live and Instagram Live have made it super easy for both companies and celebrities alike to stream live videos on their feed. It’s exactly what it sounds like: a video that is being recorded live, on the spot and in real-time. When businesses effectively use live video marketing, they realize amazing benefits like allowing people to get involved and comment on their feed, which encourages more engagement with the overall product or brand itself.
Likewise, on Facebook Live, the person(s) being filmed can see the comments appear right away and respond if they want. Similarly, Instagram launched IGTV where you can upload an hour-long video rather than use stories altogether. One thing is certain – companies everywhere are thrilled about this new opportunity to connect with consumers and increase brand awareness through this new trend in social media marketing.
8.Capitalize on video: A recent HubSpot report found that the average online consumer has a 65% greater likelihood of watching a video about a product or service than reading text-based content relating to the same topic. But there still aren’t many businesses capitalizing on this medium to its full potential. Research by Animoto found that over 83% of B2B organizations are yet to use video marketing, which is surprising considering that 77% of marketers say video generates more ROI than any other marketing medium. As an entrepreneur looking for ways to grow your business, taking advantage of this relatively untouched resource could be one great way to stand out from the crowd and increase sales with minimal effort.
9.Constantly evolving: Marketing is not the same as it was 5 years ago. It is constantly evolving and the same can be said about videos. You can use online video editing to make relevant videos for all your content needs. However, you will still need to focus on the latest viral trends that will shape future video marketing strategies.
In this blog, we looked at 9 benefits of video marketing for any business which seeks to grow. You can adapt your marketing strategies to the video marketing platform and leverage its popularity to enjoy success for your brand.