While you must meet all of Twitter’s eligibility requirements to be verified, there are several actions you may take to increase the credibility of your account before applying. Following these guidelines can help you grow your Twitter following!
#1 Check to see if your account is active.
Don’t tweet infrequently. One of the most significant strategies to generate interest in the material your brand offers is to be active on Twitter.
Maintaining an active account entails not just producing and publishing fresh content on a regular basis, but also:
- Liking, retweeting, and commenting on the posts of other users.
- Direct messages, mentions, and comments are all addressed.
- Following and engaging with the content of other verified accounts.
- I’m looking for new folks to follow on Twitter.
- Using hashtags to keep up with what’s going on.
#2 Make sure your company’s Twitter account is up to date.
You want your Twitter account to be professional and reflect your company’s image. Make sure your account is optimised by producing a brief, detailed bio that includes your company’s location and a link to your company’s website.
High-quality photos for the profile picture and heading picture are also used in an optimised Twitter account. Both will reflect your company’s image.
Pinning your top tweet takes optimization to the next level. Users that come to your profile for the first time will see your best or most recent material.
#3 Start and join in on interesting discussions.
How your brand interacts with other accounts is a big part of building a legitimate presence on Twitter. To include other verified accounts in the dialogue, ask questions, use Twitter polls, and mention them.
#4 Keep it genuine.
Buying followers or depending on bots will quickly degrade the credibility of your account. Posting spammy content will do the same.
Your brand must be genuine, credible, and trustworthy in order to appear genuine, credible, and trustworthy. Shortcuts will not suffice. Your company must put forth the effort.
#5 Make a marketing plan for your company.
It’s a little easier to put in the effort when you have a defined Twitter marketing approach.
Do this in order to:
- Make a list of specific, attainable objectives.
- Find out what your competitors are up to.
- Make a content schedule.
- Keep track of your audience’s engagement and growth.
A strategy can help you analyse what content your audience is interacting with and keep on schedule to release content on a regular basis, as well as determining whether your business is fulfilling its goals.
#6 Make sure that your tweets are public.
To secure their tweets, Twitter users can modify their privacy settings. However, this limits contact and engagement for brands. It will stifle growth and show Twitter that your account isn’t one that the general public is interested in.
Make sure your tweets are set to public to increase engagement and public conversation with your brand.
Make sure you’ve double-checked your tweet or comment for spelling issues, typos, and grammatical errors before hitting publish. It’s not exactly professional to send out a tweet that contains errors. You can’t change or delete a tweet once it’s been sent.
Your writing style can also be used to demonstrate your account’s legitimacy and authenticity. Write in a tone and style that fits your company’s individuality. Be unique, sincere, and genuine!
#8 Twitter analytics can be used to track engagement.
You can get a better picture of who is engaged with your brand’s Twitter account by using Twitter analytics. Your brand will have qualitative data revealing what content performs well if you track vital stats like top tweet, new followers, engagement, and Twitter reach %.
Tracking analytics will also help you figure out which days of the week and times of day are best for your brand to distribute content and get the most engagement. Then, using a scheduling application like Hootsuite, ensure that those planned posts are always published at the times you specify.