Maybe you’re a business studiously building an audience on TikTok. Or maybe you’re an aspiring influencer who dreams of going live one day. Either way, you’ll need to understand how to go live on TikTok before you can start broadcasting to the world.
Here’s a quick rundown of what you should be doing or not doing when going live on TikTok.
Table of Contents
Make Sure Your Internet Connection is Strong
Have you ever been forced to watch a choppy video? It’s not a pleasant experience. The last thing you want is for your live stream to be plagued by buffering and poor image quality.
Before you go live, make sure that your internet connection is strong enough to support streaming. A good rule of thumb is to have an internet speed of at least 3 Mbps for uploading video.
Test Your Audio
It’s not enough to just have a clear image when streaming live. Your audio quality is just as important. After all, people won’t stick around to watch your live stream if they can’t hear what you’re saying.
So before going live, test your audio to make sure that it’s clear and loud enough. You might want to consider using a microphone if you’re planning on doing a lot of talking.
Curate Your Background
Don’t make the mistake of thinking the background of your stream doesn’t matter because people will only be focused on you. Your background can actually say a lot about you and your brand. An untidy background is an indication of unprofessionalism or nonchalance for example.
So take the time to curate your background before going live. Make sure it’s clean and tidy. You might even want to consider adding some branded elements, like a company logo or slogan.
Interact With Your Viewers
One of the best parts about live streaming is the ability to interact with your viewers in real-time. Take advantage of this by being as engaging as possible when you’re live.
Consider jotting down some interesting talking points before you begin the video. For example, people appreciate learning things, especially on TikTok, so if you’re a marketing agency, adding some talking points about search engine optimization (SEO) for a quick marketing strategy session is a good idea.
Then, encourage your viewers to ask questions and participate in the conversation. The more you interact with them, the more likely they are to keep watching.
End on a High Note
You want your viewers to remember your live stream long after it’s over. So make sure you end on a high note.
Consider doing a giveaway or running a contest at the end of your live stream. This will not only leave your viewers wanting more, but it will also help you build a list of potential customers or clients.
Going live on TikTok can be a great way to build an audience. Just make sure you’re prepared before you hit that button. Follow these tips and you’ll be well on your way to success.