The features that you can put into your e-commerce website to make it stand out from the rest of the crowd



Online retail is one of the most competitive industries in the world. No matter what you sell, there’s probably a number of different websites competing for the exact same customers as you. So here’s a look at some of the features you can include in your website to make it stand out from the rest of the crowd.

A live chat window

There are lots of big differences between shopping online and shopping in a physical store. Some, like a much wider range of products to look through and the ability to purchase them at any time of the day, are seen as massive positives. Some, like not actually being able to see the product in person before you buy it and having to wait days for it to be delivered, can be seen as massive disadvantages. Depending on what products you sell, these disadvantages can often outweigh the advantages. For example, many people still want to visit a showroom when they’re buying things like sofas, beds, or other bits of furniture so they can feel exactly what they’re like to sit in before committing to purchasing them. Other potential customers might want to even trial certain products, like technology, or even be able to ask sales assistants questions before committing to any purchase.

You might think that there’s very little that online retailers can do to overcome these problems when it comes to convincing customers to part with a lot of money when it comes to buying those high-value items. Luckily there is one way where you can bring the more personal feel of a retail showroom to the online store. Instead of just leaving the potential customer alone to decide whether the product is right for them, there is a way of asking them whether they need any help without needing to be in the same room as them.

Live chat windows are very easy to incorporate into any website but can make a huge difference to the percentage of visitors you convert into paying customers on your website. This feature can be set to pop up and ask a customer whether they need any help with their purchase. You don’t even have to be there to send the initial message; the software can send the initial message as soon as the customer spends time looking at a product without the need for any human intervention. If they then decide to take up the offer of help and reply to the chat window with a question, you’ll be quickly notified via the Live Chat App software built for Windows. This means you can access it from virtually any Windows device, whether that be a computer, a laptop, or a tablet device when you’re on the move. Then you can quickly reply and offer them the vital piece of advice they need. This piece of advice could be the difference between them feeling confident to continue to the checkout or talking themselves out of any purchase completely.

360-degree views of products

Most online stores will simply have one or two images illustrating exactly what the product looks like. No matter how high-quality the image is, it can often simply be displayed too small to see the finer detail of a product. Another problem is no matter how many images you take, and you’ll likely be able to take enough photos from every angle to be able to show off every single part of the product in its full glory. Instead, why not consider installing a 3D image of the product that a customer could move around like they’re holding the product in their hand. You might think that it’d take specialist equipment and specialist software to be able to produce one of these images, but technology means that many people could start making images like these with a simple smartphone. Again, being able to see the product from many different angles means the customer can get a better idea of the overall style and build the quality of the product and be a lot more confident before parting with their money.

Real-life customer reviews

No matter how good a brand’s reputation is, it’s highly unlikely that a customer will fully trust every single little thing that’s on your website. That’s because retailers are highly likely to want to promote all of the good features about the product and not mention any of the bad features of a product or aspects where it doesn’t live up to the standards of their rivals. That’s because a product description aims to convince a customer that this is the best product for them to purchase. To convince potential customers that the product is that good, the best way is to include reviews from real-life people who have already purchased the products. The customer will know that they have nothing to gain from over-inflating any of the good features and ignoring any of the bad, so these reviews will be seen as a lot more honest. If you believe the product you’re selling is the best on the market, this is one of the best ways to convince customers and stand out from the crowd.

Augmented reality

At the start of this article, we mentioned one of the big problems online retailers face, which is providing potential customers with enough detail to convince them that the product is right for them. Some people might think the only way to gain this level of confidence is simply going out and finding this product and seeing it in person. However, nowadays, some online retailers are offering an alternative option. Some brands have developed augmented reality apps where you can place any product, whether that be a small lamp or a large sofa, virtually inside any room using your smartphone camera. That way, they can better understand whether a piece of furniture goes with the room’s existing style before committing to buying it.


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